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YouTuber & MakeUp Artist NikkieTutorials Is Launching Her First Beauty Brand, Nimya – GLAMOUR UK

Big beauty news.

Acting Website Director writing across lifestyle, beauty, mental health and activism. Pretending to be an adult, convincing no one.
If you're into all things beauty – which you obv are, seeing as you're here – you're going to be very excited with the news that's just come in. The beauty guru whose makeup wizardry has taken social media by storm, NikkieTutorials (real name Nikkie de Jager), is launching her very first beauty line, and we predict it's going to be a viral sell-out.
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A post shared by NikkieTutorials (@nikkietutorials)
Nimya describes itself as a fierce, boundary-breaking brand that provides you with the tools to your true self. Much like Nikkie's makeup videos – featuring everything from bold tie-dye eyeshadow tutorials to honest, BS-free product reviews – Nimya's MO is all about embracing the world of beauty in whatever way that means for you.
"I’m so excited to finally be able to share Nimya with the world!" Nikkie tells GLAMOUR. "I have been working on the brand and these products for nearly three years and I feel so, so good about what I am about to bring to the beauty industry!"
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There are four cruelty-free pieces in Nimya's first collection, including:
Where It All Starts Cream (£22): A moisturiser and primer hybrid that creates the perfect canvas for bright, glowing skin, but also primes skin for makeup.
Set It & Forget It Setting Spray (£19): A long-wearing setting spray that keeps your makeup lewk perfectly in place all day. Nikkie's pro tip: don't forget to fan your face to lock it all in.
Licence To Glow Serum (£27.00): This UK-made serum is packed with hydrating and anti-inflammatory ingredients – grapefruit and pineapple extract; marula oil; squalene – and can also be used as a glow-giving primer to makeup.
Brr Brr Cooling Eye Stick (£16.00): An instant depuffing and cooling stick that nurtures and hydrates tired eyes.
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Nimya will be launching on 23rd September via nimya.com. Nikkie fans, time to get *excited*.
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