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October's – 'The Renegade Issue' with Melika Yazdjerdi – Emirates Woman – Emirates Woman

Words & Creative Direction: Amy Sessions
Photography: Greg Adamski
Videographer: Joachim Guay
Production: Olivia Morris
Makeup: Jefferson Rivera
Hair Stylist: Davon Mercado
Fashion Assistant: Sarah Joseph
All fashion at Ounass and Matchesfashion
With special thanks to The Capital Club
Welcome to The Renegade Issue.
In this issue we celebrate those thinking outside the box, challenging the mainstream and taking a brave leap of faith in all forms. To be a Renegade for us, is a positive attribute in terms of challenging convention and daring to live by your own self-governed set of principles.
For our cover shoot The Strategist we partnered with Ashfields Consultancies to champion Melika Yazdjerdi, Co-Founder & Chief Strategist. Yazdjerdi is not only half of Ashfields (which was the brainchild of Founder & Chief Executive Hamdan Al Hudaidi) but a woman we admire for her bravery, tenacity and ability to think outside the box – something which the consultancy is delivering to an unprecedented level of excellence in the Horology industry.
We also have exclusive interviews with Jamie Freed, Global Vice President, Private Client at FARFETCH is the brains behind their strategy for the newly launched pre-order offering in A Smart Solution, Amna Al Qubaisi, the first female Emirati racing driver in In the Driver’s Seat, Asma Al Janahi aspiring Olympic fencer and the first Emirati woman to finish the Ironman in Fearless Combat and Esme Chapman (Illustrator, model and daughter of MATCHESFASHION Founders Ruth & Tom Chapman) whose story of bravery and utter determination to challenge the hand she had been dealt is nothing short of awe-inspiring, in Brave & Beautiful.
The Renegade Issue x Ashfields
Further afield we look to global brands taking their own respective industries by storm from Paris Texas in Cool Comfort, Ina Beissner in Doing Diamonds Differently and FEMME Founder Janis Tello in Fierce Feet. Rewriting the Rules and Leap of Faith both take a look at the beauty industry’s new approach to products and procedures while The Wanderlust compiles an edit of the most adventurous vacations for true adrenaline junkies.
In The Renegades we spoke to some of the most incredible women we know to ask what this approach to life means to them. For many, it means taking the leap, approaching life in an unconventional manner and embracing a new way.
So… be bold, be brave, be fearless.
Images: Supplied

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