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How 10 Latinx Beauty Founders Honor Their Roots Through Their Brands – Refinery29

More importantly, when developing products, I try to address a wide range of skin tones; In my own family, we are all different. I am lucky and grateful to have been exposed to such diversity in Brazil. My great-grandmother from my father’s side was native Brazilian (Indigenous), and my great-grandmother from my mother’s side was Italian. My siblings and I resemble each other, but we all have different skin tones. Diversity has been part of our lives since day one. I make sure I am creating eyeshadow colors that will be deep enough, blush colors that my own family will be able to enjoy, and lipsticks that will compliment olive and deep skin tones. When I develop products, I think of my family, my friends, and our clients. 

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