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The Good New About Men's Grooming In 2021 – Forbes

In the history of men’s grooming, we’ve never had it so good. Advancements in science has brought elevated product-offerings to consumers. And, there are modified product offerings made with the best ingredients to fit the needs of a rapidly changing marketplace.
At this juncture, bathroom-shelf business is growing at a rapid pace to the tune of a few billion dollars globally. And the race is on to develop the best grooming products and services.
Today, men are interested in fresher faces for the office as well as casual settings. In a word, the retail market is filled with so many different brands, that it can get confusing.
Henceforth,to be fair to all men, my team and I rounded up grooming products across the price spectrum that deliver performance that will help you look and feel your best during office-hours as well as casual settings.
Take a look…
Atticus: 
This luxurious cream uses a proprietary blend of essential polymers and amino acids to smooth skin, … [+] improve skin tone, and minimize aging. Environmentally friendly, broad spectrum SPF 15 provides easy-to-apply UVA and UVB protection for your everyday life.
Atticus-After years of being marketed to as men who were exclusively looking to problem-solve, founders Mike Fine and Nathan Barksdale created Atticus to help shift the narrative and de-stigmatize skincare so it’s not looked at as “feminine,” but rather as a part over a person’s overall health and wellness routine. That’s why SPF is such an important part of their product offering. In order to help educate users on how and why certain products are right for them, Atticus uses a back-end climate database that considers current average temperature, UV index, and humidity for your location to properly recommend a moisturizer + SPF formulation that’s best fit for each user based on their location. For the next three months (Oct – Dec), Atticus recommends the Essential Moisturizer for customers in Los Angeles, New York, Venice, and other areas with similar, temperate weather patterns. Suitable for all skin types and complexions, Atticus’ Essential Moisturizer is formulated with SPF-15 broad spectrum protection, using the highest-grade, reef-safe Zinc Oxide available in the United States––which means quick absorption and no white cast and residue. $34 
Caldera + Lab: 
Caldera + Lab’s latest products The Clean Slate and The Base Layer complete the ultimate skincare … [+] routine for men, made with the highest-quality botanicals for all skin types.
Caldera + Lab-Caldera + Lab creates sustainable, clean, prestige skincare for men by combining 100% fair trade, wild-harvested, organic ingredients with green technology that reduces the impact on our environment. 
After years of development and the success of its award-winning, botanically-driven serum The Good,  the brand recently introduced The Clean Slate cleanser and The Base Layer moisturizer, designed to protect the skin from everyday stressors and free radicals. The Clean Slate is a pH balanced cleanser, chock full of non-toxic nutrients like ginger root, calendula, vetiver and bilberry that soothes the skin, fights redness, irritation and more. The Base Layer moisturizer includes Organic and non-gmo botanical ingredients like sea moss, plant derived squalane and encapsulated microalgae which defend your skin against pollution, environmental stressors and blue light radiation.
 Dove: 
This body and face wash for men cleanses and helps to hydrate for healthier, smoother skin while … [+] delivering cooling refreshment and skin comfort.
Dove-As the temperatures get chillier and skin craves that extra moisture, men won’t have to think twice about the right body wash for them. Dove Men+Care’s Extra Fresh Body and Face Wash is powered by patented Micro Moisture technology and plant-based moisturizers which activates on lathering, helping to lock in skin’s natural moisture. With added skin-strengthening nutrients that rebuild skin with every shower, men will be obsessed after their first use. Beyond that, mild, plant-based cleansers and moisturizers including Glycerin and Stearic Acid that work for BOTH the body and the face. SRP $4.99 (13.5 oz.); $6.49 (18oz) 
Dollar Shave Club: 
Formulated with nourishing Shea Butter and Aloe for supreme moisture and glide, Shave Gel offers a … [+] long-lasting lubricated shave that will not leave skin feeling uncomfortable or dried out.
Dollar Shave Club– Shave Gel is designed for the shaver seeking an extra dose of lubrication and moisture. Thoughtfully designed with Shea Butter and Aloe, this shave aid forms a rich and creamy lather, providing supreme razor glide and moisture that does not dry out your skin. Formulated with arctic scent notes, Shave Gel is safe for sensitive skin, being the perfect new shaving solution for the man who shaves on a regular basis but has easily irritated skin. $7
Every Man Jack: 
Every Man Jack Sandalwood Beard Kit
Every Man Jack-Every Man Jack’s Beard Kit in Sandalwood is an absolute MUST-HAVE this fall, not only is the scent pretty much fall in a fragrance, but as the weather gets crisper and cooler—it’s crucial to ditch the bar of soap and use products formulated specifically for your skin and beard. Inclusive of a deep cleansing beard + face wash, moisturizing beard oil, and rich styling beard balm – you have everything you need to achieve healthy skin and a healthy beard. $25 
FIRSTHAND: 
FIRSTHAND-Thirsty strands looking for a shiny, swishy overhaul to repair damage and frizzled ends? To combat this, look for a power-packed shampoo that specifically target dryness. Firsthand’s Hydrating Shampoo is packed with a dream blend of sustainably sourced ingredients, being good for you and the Earth, cruelty free and containing no nasties.
Formulated to clean the hair without leaving it feeling dry and stripped of its natural luster. Made with a blend of nourishing, cleansing, and hydrating plant-based ingredients including Aloe Vera Juice, Hydrolyzed Rice Protein, Grapeseed Oil and Argan Oil. Usage will leave the hair feeling soft and hydrated with volume and texture. $22 
Forte Series: 
The Forte Series Texture Clay is the go-to product for creating the iconic, “anti-gravity” hairstyle … [+] that lasts — literally — all day long. Get ready for the highest-hold, natural-based hair product you will ever experience.
Forte Series– Formulated based on the input of 15,000 guys, the Forte Series Texture Clay is an extreme-hold styling product crafted to help men achieve high-volume, bold-textured hairstyles that last all day long. This natural-based clay is made with hair-healthy ingredients like beeswax, argan oil, shea butter, and bentonite clay. Unlike other drugstore hair products that leave your hair feeling dry, stiff, and sticky, this clay remains pliable throughout the day. Life’s too short to have boring hair. And with this Texture Clay, you can say goodbye to bad hair days for good. $21
Gage: 
GAGE for Men’s Tea Tree Shampoo and Conditioner nourish and refresh the scalp, while their sleek … [+] design looks effortlessly cool in his shower.
GAGE Tea Tree Shampoo + Conditioner stimulates and deep cleanses the hair and scalp. Tea Tree Oil, a powerful ingredient for scalp health, increases circulation, balances oil production, and reduces itchiness. Plus, the Tea Tree Conditioner uses Peppermint Extract to moisturize and hydrate his locks. These simple yet high performing products makes nourishing the scalp part of the daily wash! Tea Tree Shampoo/Conditioner 25 oz.: $34.00 / Tea Tree Shampoo/Conditioner 8 oz: $18.00
Geologie: 
Geologie’s Moisturizing Hydro-Gel – everything your face needs packed into one tube.
Geologie —Geologie’s new Recovery Hydro-Gel moisturizer is geared towards the guy whose face needs a little TLC after training, competing and being outdoors. Whether you’re in the sun or dealing with painfully low temperatures, this moisturizer is hydrating and fast-absorbing, giving your face the moisture it needs. Unlike many skincare players in the market, Geologie is focused on keeping things simple, by using only key ingredients that are effective. The Recovery Hydro-Gel is packed with four powerful active ingredients that fully target dry skin woes: niacinamide (3%), squalane (2%), hyaluronic acid (1%), and allantoin (0.05%). $45 
Henson Shaving: 
Henson AL13 Precision Razor
Henson Shaving-Put an end to shaving irritation and cuts this summer while also making your skin feel comfortable and smooth with Henson Shaving. Made in Canada, Henson Shaving provides a precision shaving experience where skin feels amazing after each use. No pulling, no irritation and safe to use. Made from aerospace-grade aluminum and built with the same AS9100 aerospace standards required to create satellite components, this is the last razor you’ll buy. Lifetime warranty; pass it down from generation to generation. Available in eight handle colors. $69.99 
LAB SERIES: 
Olympic medalist and LAB SERIES Global Ambassador Race Imboden knows the secret to looking … [+] energized.
LAB SERIES—From environmental aggressors including free radicals, pollution ozone exposure and blue light from one too many Zoom meetings, men’s skin goes through a lot. LAB SERIES Daily Rescue Energizing Face Lotion provides 24 hours of moisturization and a boost of energy to the skin. Its lightweight formula contains energizing Ginseng, Caffeine and Vitamin B3 to fight the look of fatigue and dullness, brighten and smooth the skin. Green Tea extracts helps to fight environmental aggressors for the ultimate win. $55
Oliver J Woods: 
It’s a versatile spritz for wet or dry hair, which can be ‘layered-up’ to add lift and texture to … [+] medium or longer hair. The salt absorbs any oiliness, while natural seaweed extract gives body, and avoids dryness and tangling.
Oliver J Woods—Oliver J Woods collection includes wax, clay, spray and oil, a moisturiser, a brand new Shampoo and Candle, and more products, including body wash in the coming weeks. All products are made with natural ingredients, are cruelty free and feature the OJW signature scent combining Bergamot, Patchouli, Amber, Cedar and Sandalwood. “After 20 years working with men’s hair, I was still looking for a consistent range of top quality hair products so I’ve spent the last two years researching and testing to develop my own”. $25
Patricks: 
Patricks Award Winning Anti-Ageing Moisturiser
Patricks-A hyper concentrated, rich moisturizing cream that is absorbed quickly into the skin for a silky matte finish that continues to hydrate for 24 hours. Contains a powerful combination of Hyaluronic Acid to minimize signs of aging, Creatine to boost collagen levels and Squalene to promote elasticity and brighten the complexion. $135
Rudy’s Barbershop: 
Rudy’s Matte Pomade, made with carnauba wax and beeswax, takes you day to night with its versatility … [+] to easily adjust your style. Just apply, style and look good.
Rudy’s Barbershop—Rudy’s Matte Pomade is the best fix for your summertime needs, easily adapting from a relaxed style to something more put together. When going from the pool to a meeting, apply Rudy’s Matte Pomade to damp hair and let dry for the perfect lived-in natural look. For a more polished look with hold, apply Rudy’s Matte Pomade to dried styled hair. The natural ingredients and essential oils give this great product a light consistency that is easy to apply to any hair type. $19 
Skin Pharm: 
St. Paul & The Broken Bones sold-out concert at Ferris 6. Skin Pharm Clarifying Pads are also … [+] formulated with grapefruit peel extract and cucumber fruit extract.
Skin Pharm —Want the benefits of a serum without all the fuss? Clarifying Pads smooth skin, tighten pores and combat breakouts with a trio of active ingredients in a convenient, disposable form. Talk about a triple threat – salicylic acid penetrates deep into pores, glycolic acid exfoliates dead skin cells and lactic acid brightens your complexion. Men can use a Clarifying Pad as little as weekly or as often as twice daily. Just swipe one across your face after cleansing, avoiding the eye area. For an easy way to incorporate high-quality skincare into your routine, these pads are a must-have for men. $50 

Acclaimed American Journalist and International Editor. My interest lies in the pace and direction of trend adoption in luxury fashion and lifestyle, access to real-time

Acclaimed American Journalist and International Editor. My interest lies in the pace and direction of trend adoption in luxury fashion and lifestyle, access to real-time fashion through top influencers and how disruption and social-intelligence have transitioned the trend landscape through the democratization of the marketplace.

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