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Brides, Rejoice! Brock Collection Has Made Their First Foray Into Wedding Dresses – Vogue

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It’s a well-known fact in the fashion industry that if you want a dress that is romantic, sophisticated, but not too infantilizing, you go to Brock Collection. And for many, that is the exact chord they want to strike on their wedding day. In fact, co-founder of Brock Collection Laura Vassar describes working with brides “one of my greatest passions.” “For me, it's not only the romance of the dress but the romance of the couple's story,” she tells Vogue. “I always love to hear how people fell in love, how they met, and how they stayed in love. There is something magical about working with a bride, it's quite personal, often by the end I've met her family, closest friends and know more details than her planner!” Only they haven’t ever released an official bridal collection, instead working one on one with clients on custom creations. Until today, when a 21-piece collection of dresses and sets for brides, bridesmaids, and guests launches on Over The Moon
“There was a sense that this collection had to be simply perfect, we had to nail it, because there is (and was!) so much pent-up excitement for what is yet to come for bridal and celebration,” Vassar says. Longtime fans of the label will not be disappointed. The collection taps into the key Brock styles; Vassar went through the archives to choose silhouettes specifically for the Over The Moon customer. The Devon dress, a form-fitting dress with ruched tiers, is available in blue, pink, or white taffeta. “With the Devon dress, I remember hand-pleating each one and gathering them, so they hit the woman's hips perfectly,” Vassar says. 
The Daria, a white chantilly lace creation, feels simultaneously modern—thanks to the asymmetrical ruffles—and vintage—perhaps due to the off-white color of the lace. The most traditional brides will likely gravitate towards the full-length Quarrie and Gloria gowns, the former with it’s long ribbons training from the shoulders and the latter with the delicate puff sleeves and embroidery. Each dress is made in sizes 0-12, with 14 and 16 made to order. “These are all of my favorites together in one collection and perfectly represent our signature design details, balancing the raw and romantic edge, but nothing is too precious,” Vassar says. “At the end of the day there is dancing to be done!
And don’t think those colorful floral styles are just for bridesmaids or guests—though a coterie of bridesmaids in the strong-shouldered Olya would be gorgeous. No, Anny Choi, head stylist for Over The Moon, explains that many brides are looking for pieces they can wear well beyond the wedding, and thinking beyond traditional white. “Whether it’s a bold red dress for the rehearsal dinner—which guests are traditionally supposed to stay away from so as to not stand out so much—or adding something blue or just going completely unconventional with their ceremony dress, they seem more adventurous than ever,” Choi says. Well, consider the hair bows your “something blue!”
Shop the Brock Collection for Over The Moon bridal capsule here. 
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