There’s a common notion that “girls just wanna have fun” when it comes to makeup and day-to-day routines, but this year the boys are having some fun too — and doing it by experimenting with their grooming choices.
After two years of on-and-off lockdowns and with a much-overdue festive season on the way, there is no excuse not to groom boldly and play around with some of the daring choices that men have been trying out lately.
Red carpets and runways have been a playground for male grooming trends — from nail art to vibrant hair colours and even hints of makeup — that elevate the grooming experience.
And according to Marco Louis Ackers, senior makeup artist at MAC Cosmetics Africa, the possibilities are only expanding: “From what one can see on social media, especially when it comes to Gen-Z consumers, men are definitely enjoying the possibilities of makeup more and more.
The mood around the use of makeup for men has become one of understanding that men can also enhance their natural looks. On much of our social media messaging, both from the brand and from our artists, you will see an influx of self-care in the form of skincare, enhancing with concealer and powder, and even transformative makeup for men — all with clear messaging that there are options at every level of makeup for guys.”
Male celebrities such as Pharrell Williams, Lil Nas X, A$AP Rocky, Bad Bunny, and Billy Porter have not only popularised these trends but also been advocates for men grooming however they like and wearing nail and makeup trends with confidence.
As the king of nail art, A$AP Rocky is a go-to inspiration for trending nail-art looks. But before you get stuck into the world of male art and embellishments, we share how to get your nails in tip-top shape with the basics — then, let the fun begin, no matter what your comfort level.
Kid Cudi, Frank Ocean, and Jaden Smith show how hair colour can be loud and fun… preferably paired with a brush cut.
Tip: Over the festive season, use hair chalk or temporary hair colour that will fade gradually over a couple of washes.